A survey shows that consumers of pajamas and home clothes born in the 1980s and above are divided into two groups: loyal conservatives and multi money family oriented consumers, who have a higher level of attention to product quality and after-sales service, respectively; The population of high tier cities, as well as women born in the 1980s and 1990s, are a group of people who have higher quality requirements for pajamas and home wear. They are more concerned about the richness of the categories of pajamas and home wear; The 90s generation and users with moderate purchasing power have formed a rational group of working people for pajamas and home clothes, who prefer brands with high quality to price ratios.

It is worth mentioning that among the exquisite new young buyers of pajamas and home clothes, the main group is the post-00s generation, with 63% of them being male buyers. They are more interested in celebrity style and IP style.