AINIMI Brand Introduction

1. Brand Overview

AINIMI is a vibrant and fashionable clothing brand dedicated to providing modern urban women with clothing that combines design and practicality. The brand's design philosophy is "simplicity without simplicity, elegance without losing personality", aiming to help every woman show confidence and charm.

2. Brand concept

Confidence and Independence: AINIMI encourages women to bravely express themselves, pursue independence and freedom.

Quality and Comfort: Emphasis is placed on the selection of fabrics and the refinement of craftsmanship to ensure that every piece of clothing is comfortable and durable.

Fashion and Classics: Integrating trendy elements with classic designs to create timeless fashion items.

3. Product series

Daily Leisure Series: Simple and elegant design, suitable for daily wear, emphasizing comfort and practicality.

Daily Home Series: Focus on aesthetic appearance, pay more attention to comfort, functionality, and emotional expression.

Accessory series: including scarves, hats, etc., adding highlights to the overall look. 

4. Design Style

Simplicity and elegance: With simple lines and soft tones as the main focus, create a low-key yet sophisticated style.

Exquisite details: Pay attention to detailed design, such as unique tailoring, exquisite buttons, and embroidery, to enhance the texture of clothing.

Diversified selection: Offering a variety of styles and sizes to meet the needs of different body types and styles. 

5. Brand Story

AINIMI was founded by a group of fashion loving designers who aim to convey the power and beauty of women through clothing. The brand name "AINIMI" originates from the concept of "loving oneself", encouraging women to pay attention to themselves and bravely pursue their dreams. Since its establishment, AINIMI has won the love of many consumers with its unique design and high-quality products. 

6. Sustainable development

Environmentally friendly materials: Prioritize the use of eco-friendly fabrics such as organic cotton, recycled fibers, etc., to reduce the impact on the environment.

Green production: Optimize production processes, reduce energy consumption and waste emissions, and practice the concept of sustainable development.

Social responsibility: Pay attention to employee welfare and give back to society. 

7. Market and Customers

Market coverage: Products are sold through online stores and offline stores, covering major cities across the country.

Customer group: mainly targeting urban women aged 25-40, including white-collar workers, fashionistas, and independent women. 

8. Future Development

Brand expansion: We plan to launch men's and children's clothing collections to meet the needs of more consumers.

International Development: Gradually expanding into international markets and conveying AINIMI's fashion philosophy to global consumers.

Digital innovation: Strengthen online channel construction and enhance customer shopping experience. 

9. Contact Us

Address: 502, Building A, Aocheng Rongfu Center, Hongjunjun South Road, Chaoyang District, Beijing

Phone: 13466327977 Mr. Lu 18911738817 Ms. Qu

Email: [email protected]

Official website: www.runjinyi.com 

AINIMI， Let's discover a more beautiful version of ourselves together!