As an important component of daily wear, pajamas and home clothes have become important indicators of concern for buyers in terms of comfort, functionality, and fashion.

New styles such as outerwear and technology assisted sleepwear are gradually emerging. These new trendy styles not only focus on comfort and practicality, but also incorporate fashion elements, becoming popular products.

Core requirements for pajamas and home wear: comfort, functionality, and fashion

With the development of the "stay at home economy", pajamas and home clothes are no longer just single items used in sleep scenes, they have become a high-quality choice for home wear. Recently, a survey by JD Apparel showed that soft and fluffy comfort, special functions such as antibacterial and anti-static, and fashion are the core demands of consumers for it.

From the perspective of segmented styles, pajama sets have the highest sales share, but styles such as pajama pants and pajama tops that separate the top and bottom have shown strong growth momentum. In addition, users have clearer purchasing characteristics for pajamas and home clothes. Data shows that when searching for pajamas and home clothes, the core search terms for "summer women's nightgown", "silk pajamas", "couple's pajamas", and "pajamas ice silk" have increased by 119 times, 39 times, and 14 times respectively year-on-year.

Staying at home also pays attention to dressing, but wearing home clothes with style can be done outside

From the perspectives of the trend of revitalizing pajamas and home wear, as well as consumer preferences, wearable home wear, sleep aid pajamas, cool sleepwear, and functional home wear have become the mainstream trends for pajamas and home wear in the spring and summer of 2024.

Among them, people's diversified needs have stimulated the emergence of new functional trends and dressing styles in pajamas and home clothes. Outable home wear has the characteristics of anti vacuum embarrassment, fashionable and convenient wearing, and has become the trend category with the largest proportion of pajama home wear transactions; People's preference for split sleepwear products such as nightgowns and pajamas using technology fabrics and ingredients has increased; In the trend category of cool sleepwear with moisture wicking and rapid heat dissipation characteristics, fabrics such as modal and ice silk play an important role in user decision-making. In addition, there is a clear trend in the popularity of functional home clothing with antibacterial, mite removing, anti-static, and anti hair sticking effects. The wearing style and applicable scenarios are important factors that move people's hearts with such home clothing.

Home clothes can now be worn on the outside, naturally leading to a pursuit of fashion style. Among them, the casual and simple light sports style and sweet and cute style cater to consumers' pursuit of comfort and practicality, while the sexy and pure desire style showcases the wearer's sexy charm and fresh style, becoming the mainstream style; In addition, the simple and luxurious texture of light luxury style and the Chinese retro style with ancient Chinese charm have also become the main home clothing styles selected.

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